Abraham Lincoln The Greatest President Of The United States

Abraham Lincoln, arguably said to be the greatest president of the United States, was simply a smooth-tongued politician with the ability to sway the masses and imbibe a sense of patriotism which would allow for the United States to go to war against itself, all while under the guise of equality and slavery; when in reality the war was about individual state rights, and the fact that the southern states were becoming too powerful to be controlled by the centralized federal government. Even from the beginning of his first inaugural address, Abraham Lincoln was hinting at the civil war to come, and the fact that the southern states would be brought under subjugation of the Union states unless they complied with the demands of the Union. During his first inaugural speech, Abraham Lincoln attempts to lure the southern states into a false sense of security by saying, apprehension seems to exist among the people of the Southern States that... their property and their peace and personal sec urity are to be endangered. There has never been any reasonable cause for such apprehension... [as] I have no purpose, directly or indirectly, to interfere with the institution of slavery in the States where it exists. I believe I have no lawful right to do so, and I have no inclination to do so (First Inaugural Address). However, throughout the course of his speech, Abraham Lincoln becomes more hostile towards the southern states and begins to stir the emotions of the people against theShow MoreRelatedGreatest Presidents of the United States: Abraham Lincoln930 Words   |  4 PagesOne of the great Presidents of the United States and a condemner of war, Abraham Lincoln, once said, â€Å"Military glory--that attractive rainbow, that rises in showers of blood--that serpents eye, that charms to destroy.† Similarly, E.E. Cummings denounces war in his poems, after first hand experiences of battle in World War I. Although American society glamorizes war and the honor of sending a loved one to war, Cummings argues through his depictions of actual life on the battlefield, that this glamorizationRead MoreEssay on Abraham Lincoln - the Greatest President1069 Words   |  5 PagesAbraham Lincoln There have been forty four U.S. presidents over the past two hundred and twenty years. What president has served the best for our country? None other than Abraham Lincoln. Abraham Lincoln is the greatest president ever because he did great things such as ending slavery, getting the us through the Civil War, and helped our country a lot. The American Civil War was a war between the Southern states and the Confederate states. Abraham Lincoln was not very prepared for the war militarilyRead MoreMore Than Just A Five Dollar Bill1429 Words   |  6 Pagesto many other countries across the globe, The United States of America is defiantly one of the youngest nations. The nation is only 238 years old which is not a long time compared to other countries. Over the last 238 years a lot has happened in America. One thing that has not changed in the United States of America is the government. When people came over from England to the United States, people were not used to having a president. The President would fulfill the wants of the people of the nationRead MoreThe Legacy Of Abraham Lincoln Essay944 Words   |  4 PagesAbraham Lincoln The President that was murdered because he forever freed the slaves in 1863 is how many people in today’s society remember the sixteenth president of the United States of America. President Abraham Lincoln leadership qualities and accomplishments go far beyond that life altering proclamation. American educator Dr. Stephen Covey states, â€Å"Always surround yourself with people who are even more talented and competent than you† This quote is relevant to the leadership skills and qualitiesRead MoreEssay Abraham Lincoln1426 Words   |  6 Pages As the 16th president, Abraham Lincoln was known to be the greatest American President. He guided his country through one of the most catastrophic experiences in its history, the Civil War. He was a very unique president, being the first president to have a beard, being the tallest president standing at 6’4 and also being the first to be assassinated. Abe Lincoln accomplished many things in the 4 year term he had served before being assassinated. With his intelligence and hard work, he madeRead MoreLeadership Skills And Qualities Of President Abraham Lincoln936 Words   |  4 PagesThe President that was murdered because he forever freed the slaves in 1863 is how many people in today s society remember the sixteenth president of the United States of America. President Abraham Lincoln leadership qualities and accomplishments go far beyond that life altering proclamation. American educator Dr. Stephen Covey states, â€Å"Always surround yourself with people who are eve n more talented and competent than you† This quote is relevant to the leadership skills and qualities of PresidentRead MoreComparing Barak Obamas Administration to Abraham Lincolns Essay741 Words   |  3 Pagespeople may say one president was the best while another person may disagree. In my opinion out of all the presidents there is a man named Abraham Lincoln who i think was one of the greatest presidents of all time. One of are presidents in the present who i think does not do a very good job in office is president Barack Obama. There are a lot of reasons why i put these two in the catogories i did and in my essay i am going to explain this reasoning behind my opinion. Abraham lincoln is in my opinionRead MorePresident Abraham Lincoln : Greatest President Of American History1516 Words   |  7 PagesOctober 2014 President Abraham Lincoln: Greatest President in American History President Lincoln said the following about the South in his Inaugural Address, In your hands, my dissatisfied fellow countrymen, and not in mine, is the momentous issue of civil war. The government will not assail you.... You have no oath registered in Heaven to destroy the government, while I shall have the most solemn one to preserve, protect and defend it.(Freidel and Sidey 2006) President Abraham Lincoln is look uponRead More Abraham Lincoln - President During the Civil War Essay741 Words   |  3 PagesAbraham Lincoln - President During the Civil War Abraham Lincoln was assuredly one of the greatest presidents in American history. This is demonstrated by his effective administration during the Civil War, the creation of policies that benefited everyone in the United States and the efforts that kept the United States from splintering during the Civil War and from its aftermath. Lincoln made excellent decisions in the Civil War. He guided his nation from being torn apartRead MoreEssay on Abraham Lincoln, A Great Leader in American History781 Words   |  4 Pagesthe United States of America, many great people have directed toward success. The American nation has been honored with many of the greatest people in history, including George Washington, Thomas Jefferson, John Adams, and James Madison. Abraham Lincoln is considered one of the most greatest president in US History. Abraham Lincoln was born on February 12,1809 in Hodgenville, Kentucky. He is known for his leadership and skills as president along with his pleasant personality. Abraham Lincoln was

Principles and Practice of Marketing System

Question: Discuss sbout the Principles and Practice of Marketing System. Answer: Introduction According to Jobber and Ellis (2012), every company and organization is entrusted with the responsibility to abide by certain principles for carrying out the marketing activities in an efficient manner. This report excavates the principles that Apple adheres to for the execution of efficient and effective marketing. An insight into the current strategic position of Apple assists in the creation of a prospective marketing plan, which possesses the flexibility to expand the business of Apple within the threshold of Australian market. Background of the Company and Product Apple has achieved accolades and glory by adding an innovative touch into the lives of the public domain by bestowing products, such as, iPhone, iPad, Mac, watch, accessories and what not (Apple.com 2017). The widespread popularity of Apple covers every corner of the world. However, focusing on such diverse reputation contradicts the focus of the assessment on Australian market. The secret behind this reputation is the presence of skilled and efficient artisans, who toil hard to bring smiles on the faces of the customers. The entrance of iPhone 8 has given a tough competition to Apple. As a matter of specification, there has been a noticeable decline in the sales revenue by 3%. In order to cope up with the situation, buttons were removed from the home screen. Along with this, headphone jack was also removed. These steps reflected the desperate attempts of the Apple personnel to witness an escalation in the sales revenue (Forbes.com 2017). Situational Analysis (PESTLE and SWOT) Justification Political Political unrest Economic Imposition of harsh and orthodox policies High exchange rates Inflation Social Changing lifestyle of the customers Brand perception Technological Adoption of bigger screens Payments for applications within android phones Cyber crimes Legal Compliance to the IT legislations Policies Environmental Waste disposal Solid Waste Management Cutting on the consumption of power Table 1: PESTLE analysis of Apple Strength Variety in the products Financial flexibility to achieve escalation in the sales revenue Brand awareness Presence of hardworking team Weakness Fluctuating prices Lack of clarity in the outcome estimation Excess popularity of the iPhones Faulty services Opportunities Increasing demand of the products and services Effective communication channels Investments in the commonwealth countries Threats Negligent attitude in maintaining the pace with the contemporary brands Involvement in illegal activities Violation of the company norms Customer switching over to android Table 2: SWOT analysis of Apple Objectives To invest in the markets of commonwealth countries of UK Justification Specific Investments in the foreign market would expand the market size, scope and arena of Apple. Measurable Joint ventures between UK ambassadors and Apple company managers in the Australian market , regarding penetration into the electronics sector, reflects the measurability of this recommendation Achievable Joint ventures enhance the stability in the relationship between the two countries results in the free movement of goods, which satisfies the needs, demands and requirements of the customers. Realistic The presence of effective communication channels, skilled and efficient artisans makes this recommendation a realistic one Target Effective utilization of the available resources possesses flexibility to escalate the market share by 10% in the period of one year from Oct 2016 to September 2017 Table 3: SMART Recommendations for Apple Target market Focusing on the old age inhabitants of Australia would be an innovative concept for Apple. The sleek design of iPhone 8 would be easy to carry during travels and tours. Installation of lucrative features would never let the elder people feel alone. Briefing the elder customers in a form of training at the launching party would enhance the brand image of Apple among the customers (Sheth and Sisodia 2015). This training would help the elder people to be acquainted with the features of the android phones. Putting several features within iPhone 8 would be a gradual progression towards the achievement of efficiency within the operational tasks of Apple company within the Australian market. Consumer behavior of the target market Bringing innovative features in the iPhones generates an urge among the Australian inhabitant, especially the older people to explore the unknown realms of technology (Verhoef and Lemon 2013). Along with innovation, consideration of quality within the services enables Apple company managers to witness high involvement of the Australian inhabitants. Adoption of social media marketing is a prospective feature in this direction. Effective utilization of social media would enhance the parameter of corporate social responsibility of the Apple company from the boundary of Australia to infinity. Effective consideration to both quality and innovation influences the purchasing decisions of the customers (Armstrong et al. 2014). Marketing strategy Sleek design of iPhone 8 would lure the customers. Moreover, it would be easy to carry during travels and tours. The provision of stands would help the customers to place it easily on the tables. The facilities of GPRS, camera, games, video conferencing, whatsapp calls and various other apps would add a modern touch in the lives of the customers, especially the elder ones. Bearing in mind the income and lifestyle of the customers helps the company in setting reasonable prices of the iPhone 8. Taking assistance from the Trade Union members would assist Apple Company of Australia to carry out the export and import activities without encountering financial crisis. This would also be assistance in terms of handling the situations such as inflation, fluctuating prices and high exchange rates. Organizing the launching parties in close proximity to the customers is an added advantage for the company (Apple.com 2017). Targeting supermarkets would help the management of the Apple Company in Australia to attract more customers. This is in reference to the clustering of large number of customers in the supermarket area. Hiring celebrities for the launch of iPhone 8 would enhance the popularity of Apple. Emerging successful in the experimentation with the marketing experimentation would increase the scope and arena of Apple within Australian threshold. This expansion is a gradual progression towards foreign market penetration, which enhances the reputation and popularity of Apple as a brand. Hiring sponsorships for the celebrity launches would authenticate the promotional activities of Apple Company in Australia. Implementation Strategizing the marketing activities according to their priority possesses flexibility towards the adoption of change within one. By this time, the company would attain enough flexibility to increase sales revenue. The revised plan would provide innovative quality iPhones to the customers (Apple.com 2017). Taking into consideration the opinions of the stakeholders and shareholders would help the Apple Company of Australia to implement the proposed strategies in a proper manner. Inclusion of legislations within this implementation would establish authenticity in the marketing activities of Apple Company in Australian market. Moreover, it would be an assistance in preserving the trust, loyalty and dependence of the customers. Maintaining checklists would help the managers of Apple to evaluate their exposed performance. Maintenance of consistency in the execution of evaluation would bring noticeable improvements in the performance of Apple Company within the Australian market. This refinement possesses flexibility to upgrade the reputation of Apple from the Australian threshold to the foreign borders. Conclusion The marketing plan occupies the central position in this assignment. Attachment of evaluation after an exposed performance helps the Apple Company of Australia to judge the effectiveness of the exposed performance in terms of the identified and specified requirements. Emerging successful in the execution of this step would provide Apple to enjoy competitive advantage in the native lands as well as in the foreign markets. References Apple.com (2017) About Us. [online] Available at: https://www.apple.com/au/ [Accessed 1 April. 2017] Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. forbes.com (2017) Apple iPhone 7 Sales Cut. [online] Available at: https://www.forbes.com/sites/ewanspence/2017/01/18/apple-iphone-7-sales-cut/#6219cf6c5642 [Accessed 1 April. 2017] Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Verhoef, P.C. and Lemon, K.N., 2013. Successful customer value management: Key lessons and emerging trends.European Management Journal,31(1), pp.1-15.